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Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty
- Rahman, Mohammad M., Rosenberger III, Philip J., Yun, Jin Ho, de Oliveira, Mauro José, Köcher, Sören
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
- Yun, Jin Ho, Rosenberger III, Philip J., Sweeney, Kristi
GOOOOL: motivation drivers of attitudinal and behavioral fan loyalty In Brazil
- Rosenberger III, Philip J., Yun, Jin Ho, Rahman, Mohammad M., Köcher, Sören, de Oliveira, Mauro José
Beyond the goal line: a cross-country investigation of the determinants of football fan loyalty in Germany, Brazil and China
- Rosenberger III, P. J., Yun, Jin Ho, Rahman, Mohammad, Köcher, Sören, de Oliveira, Mauro
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